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Loyalty Programs Among Hotels and Airlines Attract Travelers

by Lux Joseph 21. April 2015

 

Now we all know that hotels seek to give their customers the best in customer satisfaction. As one enjoys their visit and the services offered, one is more inclined to return to that hotel, even prioritize it over many others. Yet hotels strive for more than just excellent services in order to win over the hearts of their customers, such as hotel-loyalty plans. This actually ends up being extremely important, as it increases each customer’s experience and satisfaction with that brand. Thus, like all things, hotels seek to improve and strive to be the best they can be in this regard

 J.D Powers took a survey of the change in satisfaction with different Hotel Loyalty and Rewards and it turned out that Hilton HHonors and Delta Privileges ended up being a tie for highest ranked satisfaction in their programs. To start, this survey looks at many different part of these loyalty plans, such as how easy it is to redeem points, how easily can one earn points, customer service, and even the rewards themselves. After looking into all of this, J.D. Powers was able to find that the overall satisfaction with these programs had increased from 676 in 2014 to 701 in 2015, along a 1000 point scale. The satisfaction score for Delta and Hilton HHonors both ended up being 727.

As the study was going on, several observations were made. For one, it turned out that reviews, awards, and online ratings seemed to help drive the satisfaction of these programs for its members as opposed to just word of mouth. What also aided in the growth of members satisfaction was the ability to earn points from purchases of goods and services. Yet one big factor which even helped people decide which program to sign up with was the convenience of the location compared to where these members planned on going.

It’s not hard to see why Delta was tied for first in ultimate membership satisfaction. For simply being a member, one earns the benefits of priority check in and wait list, express checkout, and free high-speed internet access with one’s stay. Yet the benefits continue to grow as one’s membership increases, including getting up to $500 credit for platinum plus members to spend on guest rooms, events, meetings, and dining.

Hilton has its own set of rewards as well, which was ranked equal to Delta, including complimentary access to fitness and health centers, every fifth night free, having a second guest stay free (assuming you’re a diamond member), and much more.

The loyalty rewards program has certainly boosted the overall amount of satisfaction that hotel program members have toward the brand they are loyal to, so if you aren’t part of one of these, it may be a good idea to change that quite soon, so long as you do your homework in what works best for you. We recommend speaking with your travel agent to ensure you are enrolled in all the programs available to you as a traveler. Our escorts are constantly flying to different parts around the world and those mileage points on preferred carriers can add up to a complimentary ticket, gift cards, and other great perks that the travel partners use to keep you coming back to their hotel/airline for future travel.

 

Hotel Rewards Programs Sources:

http://www.hotelsmag.com/Industry/News/Details/57626

http://hhonors3.hilton.com/en/explore/benefits/index.html

https://www.deltahotels.com/Delta-Privilege/Member-Benefits


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